Sou Hu Cai Jing·2026-01-07 06:11Core Insights - The smartphone market has undergone significant changes from 2024 to 2025, with Xiaomi emerging as a major winner, moving from sixth to second place in market share [4][5][7] - Vivo maintained its position as the top brand for two consecutive years, while Apple remained in third place [5] - Huawei dropped from second to fourth place, and OPPO fell from fourth to fifth, indicating a reshuffling of the market [5] Group 1: Market Share and Rankings - In 2024, the top five brands were Vivo, Huawei, Apple, OPPO, and Honor, with Xiaomi ranked sixth [3][4] - In 2025, Xiaomi's rise to second place is notable, while Vivo, Huawei, and Apple retained their respective positions [5][7] - The total market share of the top six brands accounted for approximately 94% in 2025 [1] Group 2: Performance Metrics - Vivo's shipment volume in 2024 was 49.3 million units, with a market share of 17%, showing an 11% growth from 2023 [4] - Huawei's shipment volume increased significantly by 37% to 46.0 million units in 2024, but it fell to fourth place in 2025 [4][5] - Xiaomi's competitive pricing strategy, combined with promotional discounts, is expected to enhance its market position significantly in 2025 [7] Group 3: Market Dynamics - The smartphone market is characterized by intense competition, with brands like Xiaomi leveraging cost-effectiveness to gain market share [7] - The data presented by a blogger, while not officially verified, reflects trends observed in sales rankings during major shopping events [9]