WANXIN MEDIA(SH:601801) Nan Fang Du Shi Bao·2026-01-07 06:30Core Insights - The 2026 Entity Bookstore Development Conference, themed "New Era of Reading, New Coordinates for Bookstores," aims to explore high-quality development paths for physical bookstores amidst evolving cultural demands and digital transformations [1][30] - The conference marks a significant shift in the industry, emphasizing the importance of policy support and the implementation of the "National Reading Promotion Regulations" on February 1, 2026, which will provide sustained momentum for the industry [5][30] Group 1: Industry Overview - The conference has evolved from a platform for experience exchange to a core hub for policy consensus and innovation breakthroughs, reflecting the industry's resilience and adaptability [1][30] - The physical bookstore industry is at a critical juncture characterized by deep adjustments, energy transitions, and ecological restructuring, with positive policy factors and upgraded demand playing a dominant role [5][30] Group 2: Keynote Speakers and Insights - Keynote speeches from industry leaders highlighted various dimensions of bookstore development, including campus engagement, urban empowerment, brand building, product innovation, and technological integration [9][30] - The speeches emphasized the need for bookstores to redefine their roles as cultural hubs, experience centers, and innovation nodes, promoting digital integration and cross-industry collaboration [6][30] Group 3: Case Studies and Innovations - Hubei Xinhua's "倍阅" bookstore model focuses on educational integration and community engagement, establishing 29 unique campus bookstores that serve as cultural and entrepreneurial platforms [11][12] - Shenzhen Publishing Group's "湾区之眼" project exemplifies the transformation of traditional bookstores into urban cultural hubs, featuring a 131,000 square meter space that integrates reading, cultural activities, and technology [15][16] - The "大梦书屋" brand has expanded to 12 direct stores and over 40 public cultural service spaces, emphasizing community engagement and innovative partnerships with local libraries [18][19] Group 4: Future Directions - The industry is encouraged to embrace digital technologies and innovative business models to enhance service efficiency and customer engagement, as demonstrated by the "无料书铺" approach that combines reading with AI technology [27][28] - The conference concluded with a collective vision for the future, emphasizing the importance of collaboration and shared resources among bookstores to foster sustainable growth and cultural dissemination [30]