BABA(US:BABA) Xin Lang Cai Jing·2026-01-07 06:53Core Insights - The report titled "2025 Douyin Pan-Entertainment Live Streaming Report" indicates that the number of performance live streams on the platform is expected to reach 128 million by 2025, representing a year-on-year growth of 26.39%, with an average of over 350,000 streams per day [1] - The live streaming industry has seen the emergence of specialized roles such as choreographers, camera operators, and live broadcast directors, reflecting the increasing industrialization of the pan-entertainment live streaming sector [1] - The report highlights the establishment of 16 major content categories and 53 subcategories in live streaming, covering various fields including vocal singing, instrumental performance, traditional opera, cosplay, and voice acting, with 135,000 quality streamers certified to set industry benchmarks [1] Group 1: Content Supply and Professional Engagement - Douyin live streaming has initiated several support programs such as the "Quality Group Broadcasting Plan" and "Art Broadcasting Plan" to build a diverse content ecosystem [3] - As of December 2025, 499 state-owned art troupes and 6,183 troupe performers have joined the platform, collectively conducting over 819,000 live streams, positioning live streaming as a "second stage" for professional performing arts groups [3] - The Shaanxi Song and Dance Theatre is among the first to adopt the "group broadcasting" model, achieving unexpected rewards from live streaming and attracting new online audiences [3] Group 2: Support for Professional Troupes - The platform has launched a series of support initiatives for professional troupes, including traffic support, operational guidance, and content optimization to facilitate their online transformation [4] - Collaborations with CCTV have been established to promote traditional arts, with over 130 streamers, including those from art troupes, featured on national television, thereby enhancing the influence of traditional art forms [4] - The Deputy General Manager of the Shaanxi Performing Arts Group emphasized that group broadcasting is not a downgrade of art but a means to translate traditional culture into the language of live streaming [4] Group 3: Audience Engagement and Revenue Growth - A notable example includes a performer from the China Broadcasting Art Troupe, who attracted over 2.6 million followers on Douyin through bamboo flute performances, demonstrating the potential for audience engagement [6] - The report indicates that professional talent live streaming has gained significant popularity, with revenue growth from instrumental performances, singing, and dancing live streams outpacing non-talent streams by seven times over the past year [6]