Core Insights - IKEA China announced the closure of seven offline stores starting February 2, 2026, including locations in Shanghai, Guangzhou, Tianjin, Nantong, Xuzhou, Ningbo, and Harbin, as part of a strategy to optimize channel layout and enhance operational efficiency [1][2] Group 1: Store Closures - The closures follow previous shutdowns in 2025, including stores in Guiyang and Shanghai Yangpu, indicating a shift in IKEA's operational strategy in response to changing market conditions [1] - As of November 2025, IKEA had 37 stores in mainland China, but the traditional retail model is showing signs of fatigue due to urbanization and the rise of e-commerce [1] Group 2: Financial Performance - IKEA's revenue in 2024 decreased from 12.07 billion RMB to 11.15 billion RMB, reflecting challenges in the current retail environment [1] Group 3: Strategic Initiatives - In the 2026 fiscal year launch, IKEA China announced an investment of 160 million RMB to introduce over 150 lower-priced products, with 70% of the investment focused on bestsellers [2] - The company plans to adopt a "precision deep cultivation" approach by opening smaller stores in key cities like Beijing and Shenzhen, while also strengthening online sales channels [2]
宜家中国宣布关闭7家商场 未来将强化线上和拓展小型门店
Xin Jing Bao·2026-01-07 06:55