耐克于 2025 年 12 月悄然出售了其数字产品子公司 RTFKT
Core Viewpoint - Nike quietly sold its digital products subsidiary RTFKT in December 2025, marking a significant shift in its strategy towards digital and virtual environments [1] Group 1: Company Actions - RTFKT was acquired by Nike in 2021 and announced the end of its Web3 services in January 2025 [1] - Nike's Converse brand reported a 30% decline in quarterly sales in December 2025 [1] - The sale of RTFKT is described as a new chapter for the company and its community, with ongoing investments in innovative products and experiences across physical, digital, and virtual environments [1]