传统与现代交融，释放消费更大潜力

Core Viewpoint - The integration of culture and tourism is crucial for meeting the needs of people's quality of life, empowering economic and social development, and building a strong cultural and tourism nation [4]. Group 1: Cultural and Tourism Integration - The "14th Five-Year Plan" suggests promoting deep integration of culture and tourism, significantly developing the cultural tourism industry to empower economic and social development [4]. - Successful practices in cultural tourism integration, such as the revitalization of heritage sites and the promotion of intangible cultural heritage, illustrate the synergy between culture and tourism [4]. Group 2: Visitor Trends and Economic Impact - The Hanging Temple in Shanxi Province is expected to receive over 2.3 million visitors in 2024 and exceed 3 million in 2025, with tourism revenue reaching over 90 million yuan, reflecting a more than 50% increase compared to pre-2020 figures [5]. - The popularity of the game "Black Myth: Wukong" has significantly boosted tourism to the Hanging Temple, leading to the launch of themed activities that connect various cultural tourism resources in Shanxi [5][6]. Group 3: International Visitor Growth - There has been a noticeable increase in foreign visitors to the Hanging Temple, attributed to the ongoing benefits of visa-free policies, with many international tourists expressing interest in Chinese traditional culture [6]. - The Qin Shi Huang Terracotta Army Museum received over 10.97 million visitors in 2025, including over 680,000 foreign guests, highlighting the growing international appeal of Chinese cultural heritage [8]. Group 4: Innovative Cultural Products - The Hanging Temple has developed popular cultural products, such as a sand-flow refrigerator magnet, which has become a top-selling item nationwide, indicating the success of cultural innovation [6]. - The Qin Shi Huang Terracotta Army Museum introduced over 80 new cultural products in 2025, with the "Terracotta Cat" becoming a best-seller, showcasing the museum's ability to attract visitors through innovative merchandise [8]. Group 5: Regional Tourism Development - The West Xia Mausoleum has been recognized as a UNESCO World Heritage Site, revitalizing the area and integrating technology to enhance visitor experiences through interactive exhibits [12]. - Future plans for the West Xia Mausoleum include creating a cultural tourism corridor with nearby attractions, promoting a comprehensive tourism experience that benefits local communities [13][14]. Group 6: New Consumption Trends in Sports and Leisure - The Shenzhen Huafa Ice and Snow World has become a popular destination for sports enthusiasts, featuring a large indoor ski area and various entertainment options, attracting a diverse customer base [15]. - The integration of sports, shopping, and dining experiences in the Huafa Ice and Snow World has established it as a new landmark for sports consumption in the Greater Bay Area, with over 30% of visitors coming from Hong Kong [16].