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Core Insights - The real estate market is experiencing a paradox where, despite a cooling trend, sales offices are crowded with visitors, indicating a complex consumer behavior [1][9]. Group 1: Market Dynamics - The cooling real estate market has attracted previously hesitant buyers who now perceive opportunities as prices stabilize or decline [3][4]. - Increased availability of discounted properties has led to more visitors, as developers offer incentives like price reductions and waived down payments to stimulate interest [3][4]. - Many visitors are not serious buyers but rather curious individuals seeking to compare prices and gather information about the market [4][6]. Group 2: Consumer Behavior - A significant portion of visitors is motivated by the anticipation of policy changes aimed at stabilizing the real estate market, such as lower mortgage rates and relaxed purchasing restrictions [4][6]. - The influx of visitors to sales offices serves as a market observation tool, where individuals gauge market trends and sentiment rather than making immediate purchases [6][9]. - The current consumer mindset reflects a more rational approach to buying, with potential buyers conducting thorough research and comparisons before making decisions [9][10]. Group 3: Sales Office Operations - Sales offices have become busy environments, often employing strategies to create an illusion of high demand, which can influence potential buyers' perceptions [7][9]. - The ratio of visitors to actual sales is significantly low, with reports indicating that it can be as high as 100 visitors for just one sale, highlighting the challenge for sales staff [6][9]. - Sales personnel face increased pressure to identify genuine buyers among a larger pool of casual visitors, necessitating enhanced skills in customer engagement and follow-up [10][11].