抖音：2025年抖音科技内容生态报告
Sou Hu Cai Jing·2026-01-07 08:21

Core Insights - The 2025 Douyin Technology Content Ecosystem Report highlights the platform's pivotal role in the rapid advancement of technology, characterized by four key themes: resonance, prosperity, emergence, and encounter [1][13][88] Group 1: Industry Trends - In 2025, Douyin witnessed a significant increase in technology content engagement, with a 28% rise in total views and a 30% increase in users watching over 30 minutes of technology content daily [24][25] - The number of creators in the technology sector surged by 82%, with a notable increase in high-follower creators, including a 24% rise in creators with over 10,000 followers and a 14% increase for those with over 1 million followers [25][26] - Douyin facilitated the dissemination of over 20,000 technology industry hotspots throughout the year, establishing itself as a primary platform for technology trend dissemination [1][24] Group 2: Content Development - The report indicates a 25% increase in technology-related content submissions, with high-quality content growing by 125% and long-form technology videos experiencing a 298% increase [25][26] - AI-related content saw a staggering 200% increase in views, with AI interest users growing by 105%, reflecting a strong public engagement with artificial intelligence [30][31] - The emergence of "hands-on" technology content led to over 4,000 viral posts, igniting public enthusiasm for technology [51][52] Group 3: Ecosystem Collaboration - Douyin's ecosystem is supported by over 50 professional technology media outlets, 600 technology companies, and more than 1,000 researchers, creating a comprehensive technology content matrix [2][69] - The platform's initiatives, such as the "AI New Star Program," have resulted in over 50% growth in commercial monetization for technology creators, fostering a mutually beneficial relationship between brands and creators [75][82] - Douyin aims to bridge the gap between professional and public knowledge, making technology more accessible and engaging for a broader audience [2][88]