霸王茶姬“手打”奶茶引众怒，茶饮店为何频陷管理危机？

Core Viewpoint - The incident involving "BaWang Tea Ji" highlights significant management challenges within the rapidly expanding new tea beverage industry, emphasizing the need for stricter adherence to food safety standards and effective employee training [1][6][7] Industry Overview - The new tea beverage industry has seen explosive growth, with over 1.1 million related enterprises projected by 2025, and the top 30 brands exceeding 130,000 stores [2] - "BaWang Tea Ji" alone is expected to have 6,440 global stores in 2024, marking an 83.4% year-on-year increase, with employee numbers surging by 145% to 4,800 [3] Management Challenges - The rapid expansion of the industry, primarily through a franchise model, has led to diluted management standards and inconsistent practices across numerous outlets [3] - Complaints related to tea beverages have exceeded 30,000 on the Black Cat Complaints platform, indicating ongoing issues with product quality and service [4] Workforce Dynamics - The workforce in tea shops predominantly consists of young employees aged 18-30, leading to high turnover rates that hinder effective food safety training and brand value instillation [5] - The prioritization of social media trends over strict food safety protocols has resulted in incidents that jeopardize brand reputation [6][7]