Core Viewpoint - 361° has been recognized for its effective sports marketing strategies, winning the "2025 Sports Marketing Case" award, highlighting its continuous growth in the professional sports sector and its ability to connect global resources with the local market [1][3]. Group 1: Brand Recognition and Awards - 361° won the "2025 Sports Marketing Case" award at the 12th Annual Sports Business Conference, marking its second consecutive year of receiving accolades [1]. - The brand's recognition reflects its successful positioning in "professionalization, youthfulness, and internationalization" [1]. Group 2: Marketing Strategies and Activities - In the summer of 2025, 361° launched a series of overseas ambassador events in China, featuring basketball stars like Nikola Jokić, which generated significant public interest [3]. - The brand's ambassador Spencer Dinwiddie's third tour in China further strengthened the emotional connection between stars and fans [3]. - Aaron Gordon's activities expanded to Kuala Lumpur, Malaysia, indicating 361°'s commitment to international growth [3]. Group 3: Community Engagement and Cultural Impact - The series of events not only served as fan gatherings but also conveyed the brand's warmth, allowing youth and basketball enthusiasts to engage with professional players [5]. - 361° promotes grassroots participation in sports, aligning with its philosophy that "basketball will not reject you," thereby fostering a culture of sports [6]. Group 4: Product Innovation and Brand Strategy - 361° adheres to a brand strategy of "technology first, brand foremost," integrating the practical experiences of top athletes into product innovation [8]. - The company aims to provide high-performance, technologically advanced sports gear to a broader consumer base, showcasing the vitality and depth of Chinese brands in the global sports industry [8]. Group 5: Future Aspirations - Moving forward, 361° plans to maintain its brand spirit of "more love for sports," focusing on refining professional sports equipment and deepening collaborations with global resources [10]. - The company aims to continue its leadership role in the industry while writing a new chapter for Chinese sports brands through a dual focus on passion and professionalism [10].
361度品牌代言人中国行活动荣获“2025体育大生意年度体育营销”奖项