减持不改成长逻辑！毛戈平（01318.HK）彰显透明克制稀缺特质

Core Viewpoint - The major shareholder of Mao Geping (01318.HK), known as the "first beauty stock" in Hong Kong, announced a share reduction, which surprisingly did not lead to a decline in stock price but instead resulted in a strong market response, indicating confidence in the company's fundamentals and the nature of the reduction [1][2]. Group 1: Share Reduction Announcement - Mao Geping plans to reduce its holdings by up to 17.2 million H-shares, accounting for approximately 3.51% of the total share capital [2]. - The company proactively disclosed the reduction plan, ensuring transparency and respecting investors' right to know, which helps mitigate concerns about the founder's exit [2]. - The reduction is aimed at personal financial improvement and investments in the beauty industry, indicating a long-term growth strategy [2]. Group 2: Market Reaction and Performance - Following the announcement, the stock price initially dipped by 0.3% but quickly rebounded, with a peak increase of 8.29%, signaling a "buying opportunity" for investors [2]. - The company's revenue for the first half of 2025 is projected to be 2.588 billion yuan, with a net profit of 670 million yuan, reflecting year-on-year growth of 31.28% and 36.11% respectively, alongside a high gross margin of 84.2% [3]. - Online sales are expected to grow by no less than 40% year-on-year in Q4 2025, while offline sales are projected to increase by over 20%, significantly outpacing industry growth [3]. Group 3: Institutional Interest - The limited scale of the share reduction aligns well with the company's strong performance, making it an attractive target for institutional investors [3]. - There are reports of multiple funds and investment institutions showing interest in acquiring shares post-announcement, as acquiring large volumes in the secondary market is challenging and costly [4]. - The reduction is viewed as a "chip replacement," where existing shareholders reduce their stakes while long-term investors take over, optimizing the shareholder structure and validating the stock's scarcity among professional investors [4].