Sou Hu Cai Jing·2026-01-07 08:33Core Viewpoint - The China Bank Jiangxi Branch is actively promoting consumption during the New Year and Spring Festival by implementing various financial services and products to stimulate economic activity and enhance consumer experience [1][2]. Group 1: Enhancing Consumer Experience - The bank has launched a series of mobile banking promotions themed "Financial Benefits to Promote Consumption," including discounts on shopping and credit card repayment [2]. - It has integrated credit card services into high-frequency consumption scenarios, offering personalized benefits to meet diverse customer needs, such as discounts on public transport and fuel [2]. - The bank is also running online activities to encourage credit card usage, aiming to boost consumer spending [2]. Group 2: Innovative Financial Products - The bank has introduced tailored financial products like "Catering Loans," "Specialty Loans," and "Inn Loans" to support individual businesses and small enterprises, ensuring they have access to efficient financial services [6]. - These products are designed to alleviate financial pressures on local businesses, particularly during peak consumption periods like festivals [5][6]. Group 3: Increased Credit Supply - The bank is enhancing resource allocation and increasing credit investments to support regional cultural and tourism resources, thereby meeting diverse consumer demands [7]. - It has invested 30 million yuan to support the development of cultural heritage experiences, enhancing the consumer experience in traditional crafts [7]. - The bank has provided a total of 480 million yuan in loans to support the construction of scenic areas, significantly contributing to the local tourism economy [8].