宜家中国宣布:关闭7家商场!
Sou Hu Cai Jing·2026-01-07 08:41

Core Viewpoint - IKEA China will cease operations of seven offline locations starting February 2, 2026, while continuing to serve customers through other stores and digital channels [1][4]. Group 1: Store Closures - The seven locations being closed include IKEA Shanghai Baoshan, Guangzhou Panyu, Tianjin Zhongbei, Nantong, Xuzhou, Ningbo, and Harbin [1][4]. - Customers in these cities can still access IKEA products and services through other nearby stores and various online platforms [1][4]. Group 2: Strategic Importance of China - China is a key strategic market for IKEA, with operations beginning in the 1960s and the first store opening in 1998 [3]. - IKEA has established a complete value chain in China, including product development, procurement, logistics, and retail, covering over 1 billion consumers [3]. Group 3: Business Transformation - The retail industry is undergoing significant transformation due to global economic uncertainties and changing consumer behaviors [3]. - IKEA is continuously evaluating and optimizing its business portfolio and operational structure to better meet customer needs [3]. Group 4: Investment and Innovation - Recent initiatives include the renovation of the Shanghai Xuhui store and the opening of five new stores across various scales [4]. - IKEA aims to enhance its omnichannel ecosystem through focused and flexible investments for improved operational efficiency [4]. Group 5: Employee Support and Company Values - Employee welfare, values, and culture are fundamental to IKEA's sustainable development [5]. - The company commits to providing comprehensive support to affected employees during the transition [5].

宜家中国宣布:关闭7家商场! - Reportify