Ge Long Hui·2026-01-07 08:38Core Viewpoint - The report from Caitong Securities highlights that New城控股 has over 30 years of experience in the industry, driven by both real estate development and commercial operations, leading to a significant scale in commercial management [1] Group 1: Company Overview - New城控股 has established a presence in 141 major cities and is managing 205 Wuyue Plazas, with 174 already opened, including 148 heavy asset projects and 26 light asset projects, positioning it among the top domestic listed real estate companies in terms of management scale [1] Group 2: Business Transition - The company is shifting its business focus from low-margin real estate development and sales to high-margin commercial operations, which is expected to enhance profitability [1] Group 3: Market Conditions - With years of deep engagement in the commercial sector, New城控股 has gradually formed scale advantages and brand effects, supported by ongoing consumer stimulus policies and a recovery in consumer demand, indicating a potential gradual recovery in company performance [1] Group 4: Investment Rating - The report initiates coverage with a "Buy" rating for New城控股, reflecting confidence in its future performance [1]