Why Zeta Global Stock Is Soaring in After-Hours Trading

Group 1 - Zeta Global's stock rose 8.8% during regular trading hours and increased to 9.4% after the announcement of a partnership with OpenAI [1][7] - The partnership will utilize OpenAI models to enhance Athena, Zeta's AI agent, which integrates with the Zeta Marketing Platform, providing voice-activated answers and an adaptive interface [3][4] - Zeta's CEO, David A. Steinberg, emphasized the significance of the partnership with OpenAI, stating it is one of the most instrumental collaborations in the company's history [4] Group 2 - Athena's first two applications, Insights and Advisor, have entered the beta phase, with plans to launch to all customers by the end of Q1 2026 [4] - Investors are advised to conduct thorough due diligence before purchasing Zeta Global stock, despite the positive outlook from the partnership with OpenAI [5][6] - The Motley Fool Stock Advisor analyst team has identified 10 stocks they believe are better investment options than Zeta Global at this time [6][7]