realme回归OPPO，成为旗下品牌

Core Insights - Realme will return to OPPO as a sub-brand, enhancing resource integration and collaboration within the company [1] - OPPO will now manage three brands: OPPO, Realme, and OnePlus [1] - Realme's CEO, Li Bingzhong, will lead the sub-brand business, while OnePlus China President, Li Jie, will maintain his current responsibilities [1] Group 1 - Realme was initially launched as a sub-brand of OPPO in the Indian market and gained popularity with its first product, Realme 1, in May 2018 [1] - After becoming independent, Realme successfully established itself in various overseas markets, including India, Malaysia, and Thailand, before returning to the domestic market in 2019 [1] - Despite its independent operations in branding and market management, Realme has continued to rely on OPPO's resources for supply chain, procurement, and manufacturing [1] Group 2 - Realme's product strategy focuses on high cost-performance, with the Neo series targeting gamers and emphasizing high performance, fast charging, and strong heat dissipation [2] - The digital series of Realme is positioned in the mid-range market, often featuring highlights in imaging and design [2] - As of December 21, 2025, Realme is projected to hold a cumulative market share of 1.27% in the domestic smartphone market, ranking seventh [2] Group 3 - The integration of Realme into OPPO signifies the completion of business consolidation for OPPO's sub-brands, enhancing its product matrix to cover a wide range of consumer needs from budget to high-end [2] - Realme users will benefit from direct access to OPPO's offline service centers for after-sales support [2] - There are concerns regarding potential product overlap between Realme, OnePlus, and OPPO, raising questions about future product line planning [2]