不拼价格拼体验？塑明星教你健康消费的新逻辑

Core Insights - The competition logic in the health and beauty industry is shifting from price-based strategies to experience-focused approaches, as consumers increasingly value emotional satisfaction over low prices [1][3][6] Group 1: Changing Consumer Preferences - Consumers are becoming less sensitive to low prices and more sensitive to the overall experience, particularly in health and wellness sectors [3][5] - Users prioritize factors such as relaxation, smooth processes, and respect for personal boundaries over merely calculating discounts [3][5] Group 2: New Business Models - New entities in the market are simplifying services and communication, allowing for a more authentic experience that respects consumer autonomy [3][5] - Companies like "塑明星" focus on enhancing the experience rather than competing on price, creating a buffer zone for consumers amidst their busy lives [3][5] Group 3: Entrepreneurial Shifts - Entrepreneurs are moving away from price wars and are instead focusing on building long-term relationships with customers through improved experiences [5] - The new business model emphasizes refining every detail of the customer journey, leading to higher customer retention rates despite not having the lowest prices [5] Group 4: Industry Dynamics - The boundaries between health, wellness, and beauty sectors are becoming more fluid, centering around the diverse needs of individuals rather than rigid industry classifications [5] - The evolving consumer logic in health spending reflects a desire for autonomy in decision-making, with users willing to pay for experiences that feel comfortable and genuine [5][6]