双新规落地！大数据杀熟、直播虚假宣传被严打，电商行业迎来合规大考

Core Viewpoint - The release of the "Regulations on the Supervision and Management of Online Trading Platforms" and the "Regulations on the Supervision of Live E-commerce" marks a significant shift towards a regulated and high-quality development phase in the trillion-dollar e-commerce market, addressing existing rule chaos and regulatory blind spots in live e-commerce [1] Group 1: Consumer Protection - The new regulations focus on consumer rights protection, introducing several prohibitive clauses that directly address industry issues, including the prohibition of "price discrimination" based on user data, ensuring fair trading rights for consumers [3] - Platforms are required to publicly solicit opinions when formulating or modifying rules, and must establish reasonable transition periods for significant changes affecting consumer rights, along with accessible complaint channels [3] Group 2: Live E-commerce Accountability - The "Regulations on the Supervision of Live E-commerce" establish a comprehensive accountability framework involving platforms, live room operators, hosts, and MCN institutions, ensuring thorough oversight [4] - Platforms must fulfill full-process regulatory obligations, including identity verification, real-time monitoring, and transaction information retention for at least three years, creating a closed-loop management system [5] Group 3: Regulatory Collaboration and Compliance - A robust regulatory collaboration mechanism has been established between market regulation and internet information departments, facilitating seamless information sharing and direct engagement with platform leaders for compliance enforcement [6] - The new regulations encourage platforms to publish compliance reports and engage in self-assessment or third-party evaluations, promoting a shift from passive regulation to proactive compliance [6] Group 4: Industry Transformation and Compliance - The introduction of these regulations aims to transition the e-commerce industry from "trick-based competition" to "value-based competition," significantly increasing the cost of non-compliance and leading to the elimination of non-compliant entities [7] - The expected increase in industry compliance rates by 30% and a 50% reduction in misconduct incidents will enhance consumer trust and overall industry competitiveness, benefiting compliant businesses [7]