Hisense V.T.(SH:600060) Xin Hua Cai Jing·2026-01-07 09:43Core Viewpoint - Hisense showcases cutting-edge technology at CES 2026, including the innovative RGB-Mini LED technology, as the official sponsor of the 2026 FIFA World Cup, highlighting its commitment to enhancing the viewing experience for sports fans [1][4]. Group 1: Product Launches and Innovations - Hisense launched the new RGB-Mini LED TV UX, which replicates the details of the soccer field and jerseys with stunning picture quality, impressing visitors including FIFA President Infantino [3]. - The company introduced a series of World Cup-themed products, including a refrigerator with AI culinary management features that can intelligently recognize ingredients and optimize storage, and an air conditioner that adjusts airflow based on human movement for a comfortable viewing experience [3]. Group 2: Brand Positioning and Partnerships - Hisense has a long-standing relationship with the FIFA World Cup, having been the first Chinese consumer electronics brand to sponsor the event in 2018, which has significantly enhanced its global brand recognition [4]. - The collaboration with FIFA is based on shared values, allowing Hisense to expand its partnership and leverage technological innovations, particularly in the RGB-Mini LED technology, which is becoming a trend in high-end televisions [4].