Guan Cha Zhe Wang·2026-01-07 10:05Core Viewpoint - Chinese automotive companies are deepening their insights into diverse global markets, transitioning their overseas strategies from "selling products" to "ecosystem integration" [1][10]. Group 1: BYD's New Model Launch - BYD announced the launch of a "flexible fuel plug-in hybrid model" in Brazil, which can operate efficiently with any gasoline-ethanol blend [2][5]. - The Brazilian market is unique due to its distinct energy structure, where ethanol fuel has been promoted since the 1970s, leading to a significant increase in sugarcane ethanol production [4]. - The new model is based on BYD's DM-i hybrid technology and is designed to meet the specific needs of Brazilian consumers [5][9]. Group 2: Localized Development - Localized research and development were crucial for BYD to bring the flexible fuel technology to market within two years [6][7]. - BYD assembled a team of over 100 engineers from China and Brazil to advance the project, emphasizing the importance of local insights [7][8]. - The company is committed to building a cohesive team in Brazil, adapting to local consumer preferences regarding technology, pricing, and resale value [8]. Group 3: Market Position and Growth - The introduction of the flexible fuel plug-in hybrid model provides a solid foundation for BYD's passenger vehicle business in Brazil, where plug-in hybrid models accounted for 35% of new energy vehicle sales in the first 11 months of 2025 [9]. - BYD has been operating in Brazil for 11 years, initially entering the market with electric buses and gradually expanding into solar energy, batteries, and rail transit, which has helped the company navigate market challenges and cultural differences [9]. Group 4: Strategic Evolution - BYD's approach to international expansion is significantly faster in localization compared to other new energy vehicle companies, as evidenced by its tailored offerings in both Brazil and Japan [10]. - This marks a new phase in the overseas strategy of Chinese automotive companies, characterized by a deeper understanding of global markets and a shift towards ecosystem integration [10].