实体书店如何重塑价值？2026实体书店大会召开

Core Insights - The 2026 Physical Bookstore Development Conference in Beijing focused on the theme "New Era of Reading, New Coordinates for Bookstores," highlighting the industry's transition and future opportunities amid challenges [1] Group 1: Industry Overview - The industry is at a critical juncture characterized by a deep adjustment period, a transition of momentum, and ecological reconstruction, with positive policy changes and upgraded demand dominating the landscape [2] - The implementation of the "National Reading Promotion Regulations" on February 1, 2026, signifies a shift towards legal and regulatory support for reading, providing lasting momentum for industry growth [2] Group 2: Strategic Directions - Bookstores are encouraged to redefine their roles as cultivators of national reading, experience centers for cultural consumption, and innovation hubs for industry ecology, emphasizing digital integration and cross-sector collaboration [2] - The "Reading +" strategy by Anhui Xinhua aims to integrate education, digital technology, and cultural tourism, transforming bookstores into modern reading complexes [3] Group 3: Case Studies and Innovations - Hubei Xinhua's "倍阅" campus bookstore brand has established 29 unique stores in universities, serving as platforms for reading promotion, cultural exchange, and entrepreneurial support, showcasing a replicable model for the industry [4] - The "Bay Area Eye" bookstore exemplifies the transformation into a "city living room," integrating various cultural and technological elements to create a multi-dimensional industry ecosystem [5] - The Daming Bookstore focuses on brand development and community engagement, collaborating with local libraries to enhance accessibility and promote reading [6] Group 4: Product and Service Innovation - The emphasis on product strength is seen as a return to the essence of bookstores, with a focus on professional service and strategic resource integration to support national reading initiatives [7] - The Qingyuan Bookstore has evolved from a small shop to a comprehensive reading space, maintaining its commitment to the unique value of physical bookstores despite challenges [7] - The integration of AI technology in bookstores is viewed as a pathway to sustainable development, addressing issues of competition and profitability while enhancing the reading experience [7]