原价2499元涨到6899元！“2026马茅”上线秒售罄，“2014年马茅”价格已上涨超万元

Core Viewpoint - The launch of the "Year of the Horse" Moutai liquor marks the beginning of a new twelve-year cycle for Moutai's zodiac series, introducing a consignment model for the first time, which has led to immediate sell-outs and significant price premiums in the secondary market [1]. Group 1: Product Launch and Market Response - The "Year of the Horse" Moutai liquor was officially launched on January 6, with immediate sell-outs reported on the Moutai app, indicating high demand [1]. - The classic version of the "Year of the Horse" Moutai has seen its price rise from ¥1899 to ¥2499, reflecting a 32% premium, while the premium version surged from ¥2499 to ¥6899, a staggering 4400% increase, equating to a 176% premium [1]. - The Moutai app experienced high traffic, causing issues with purchasing options for products with selectable production dates [1]. Group 2: Secondary Market Dynamics - The secondary market has shown significant price inflation, with resellers offering the classic version at prices as high as ¥3000, indicating a strong speculative interest [18]. - Historical data shows that the 2014 "Year of the Horse" Moutai has appreciated nearly 14 times its original price, reaching ¥12735, with an annual growth rate exceeding 100% [14]. - The rarity of zodiac Moutai products is a key factor driving their value, as they are limited edition releases that carry cultural significance, enhancing their appeal as alternative assets [19]. Group 3: Industry Trends and Market Size - The zodiac liquor market is rapidly expanding, with the China Alcoholic Drinks Association reporting a market size of ¥200 billion, growing at over 30% annually [21]. - Despite industry adjustments, the market for zodiac liquor remains robust due to its combination of quality, cultural heritage, and artistic value [21]. - Other liquor companies have also launched their zodiac products, indicating a competitive landscape where brand strength, history, and cultural significance are increasingly important [21].