剑指仅退款、大数据杀熟，两部门新规严管平台规则与直播带货

Core Viewpoint - The new regulations aim to enhance platform responsibility and strengthen comprehensive supervision in the digital economy, addressing social concerns such as "refund only," "big data discrimination," and counterfeit goods in live commerce [1] Group 1: Platform Rule Transparency - The new regulations require platforms to establish transparent and fair rule-making processes, including public consultation and a transition period for rule changes [2] - Platforms are mandated to ensure the execution of rules is fair and transparent, including the establishment of complaint rights and dispute resolution mechanisms [2] Group 2: Protection of Merchants and Consumers - The regulations prohibit platforms from imposing unreasonable restrictions on merchants, charging unfair fees, or penalizing them inappropriately, thereby safeguarding merchants' autonomy and consumer rights [3] Group 3: Live Commerce Regulation - The new live commerce regulations introduce a comprehensive responsibility system covering platforms, operators, and service providers, emphasizing the platform's role as a gatekeeper [4] - The regulations include innovative measures such as "traffic control," allowing platforms to impose restrictions on violators, directly impacting the industry's reliance on traffic [4] Group 4: Collaborative Governance - The regulations promote inter-departmental collaboration, establishing mechanisms for information sharing and joint action between market regulation and cybersecurity departments [5] Group 5: Addressing Malicious Marketing and Privacy Issues - The cybersecurity department has initiated actions against malicious marketing and privacy violations, aligning with the new regulations to shift from reactive to proactive governance [6][7] - The focus includes managing product information and user reviews to combat false advertising and ensuring platforms adhere to strict content management standards [7] Group 6: Future Directions - The cybersecurity department plans to guide platforms in self-assessment and correction of unfair terms related to information and data security, reinforcing the rights of operators and consumers [8] - Continuous efforts will be made to address issues like vulgar content and AI impersonation, enhancing content management and legal compliance among live commerce platforms [9]