King's Luck(SH:603369) Jiang Nan Shi Bao·2026-01-07 10:45Core Viewpoint - The partnership between Guoyuan V3 and the "Super League" continues for a second consecutive year, indicating a strong commitment to enhancing brand visibility and engagement through sports marketing [1]. Group 1: Event Highlights - The inaugural "Super League" in 2025 was a significant success, featuring 85 matches with a total attendance of 2.433 million, averaging approximately 28,600 spectators per match, and a record high of 62,329 attendees at the finals [3]. - Online engagement was substantial, with 2.22 billion views of live broadcasts and nearly 80 billion total topic views across platforms, contributing to a provincial cultural and tourism consumption boost of 38 billion yuan [3]. Group 2: Brand Integration - As the official strategic partner and sole liquor sponsor, Guoyuan V3 effectively integrated its brand into the event through various strategies, enhancing brand value and visibility [5]. - The brand's presence was prominent at all matches, with advertising flags, fan support items, and significant branding in broadcast visuals, creating a unique atmosphere at the events [10]. Group 3: Fan Engagement - Guoyuan V3 launched a "Fan Carnival" to address ticket scarcity, creating an immersive viewing and social experience across thirteen cities, which significantly increased fan engagement [11]. - Activities included food pairings, fan competitions, and live broadcasts, turning each event into a lively celebration and generating substantial buzz [13]. Group 4: Marketing and Communication - A dedicated communication team was established to enhance the event's visibility, producing over 300 promotional posters, 200 videos, and 400 articles, achieving over 400 million exposures during the league's duration [14]. - The marketing strategy included the launch of a co-branded liquor product that reflects local culture and team spirit, resonating emotionally with consumers [16]. Group 5: Future Outlook - Looking ahead to 2026, Guoyuan V3 aims to maintain its momentum and continue supporting the "Super League," fostering a vibrant atmosphere for fans and participants alike [18].