老登资产正在集体崩盘

Group 1 - The core point of the article is that the demand for traditional luxury assets, referred to as "old assets," is declining, as evidenced by the changes in consumer behavior and market dynamics [1][3][7] - Moutai, a premium liquor brand, has relaxed its purchase limits, indicating a significant shift in sales pressure and consumer interest [1][8] - The concept of "old assets" includes luxury items like famous cigarettes, wines, watches, and antiques, which are primarily valued by middle-aged consumers for their emotional and social significance [3][4] Group 2 - The decline in the value of "old assets" is attributed to a generational shift, where younger consumers prioritize practicality over status symbols, leading to a decrease in demand for luxury items [4][6] - The sales of Swiss watches in China have dropped nearly 30%, reflecting a broader trend of declining interest in high-end luxury goods among younger demographics [9] - The market for collectibles, such as stamps, is also suffering, with younger generations showing little interest in inheriting these traditional assets, causing concern among older collectors [10] Group 3 - The current economic environment is characterized by a return to value, where consumers are more focused on essential needs rather than luxury items, indicating a fundamental shift in consumer behavior [12] - The price of Moutai has significantly decreased from 3000 to 1500 per bottle, highlighting the changing market dynamics and consumer sentiment [8] - The overall trend suggests that both high-end and mid-range luxury markets are experiencing a downturn, with potential implications for the future of these asset classes [7]