6.6亿用户“走”出增长神话：高德扫街榜成为本地生活超级入口

Core Insights - Gaode is transitioning from a mapping service to a local life service super entrance, as evidenced by the launch of the "Street Ranking" which has gained significant traction in a short period [1][5] User Growth and Engagement - The "Street Ranking" accumulated over 660 million users within 100 days of its launch, with more than 860,000 merchants actively joining the platform [1][5] - On the first day of its launch, the user base exceeded 40 million, and by October 2025, the daily active users surpassed 70 million, showcasing a "phenomenal" growth in a saturated market [3][5] Merchant Performance - The average revenue of the 860,000 merchants increased by over 270% month-on-month, indicating the platform's effectiveness in enhancing merchant operations [5] User Experience and Trust - The "Street Ranking" utilizes real user behavior data, such as navigation and in-store visits, to create rankings, thereby addressing issues of trust and authenticity in local service reviews [4][10] - Users reported a significant reduction in decision-making costs when selecting local services, as the platform provides reliable recommendations based on actual consumer behavior [7][10] Technological Advancements - The 2026 upgrade of the "Street Ranking" introduced 6,553 dynamic seasonal rankings and 1,550 category rankings, expanding its coverage to global listings across over 200 countries [8][10] - New features like "Flying Street View" and AR capabilities enhance user interaction and provide immersive experiences, showcasing Gaode's technological edge in the local service market [10][11] Market Positioning - Gaode's strategy positions it as a key player in the local life service sector, leveraging its extensive data assets and AI capabilities to create a differentiated credit system for local services [4][8][11] - The platform aims to reshape the local consumption credit system and growth logic, emphasizing the importance of genuine consumer experiences in driving business success [11]