100天就迭代的高德扫街榜，能怎样破局流量平权？

Core Insights - Gaode's Street Ranking has launched its 2026 version after 100 days, featuring the world's first "Flying Street View" function and a dynamic seasonal ranking system [1][3] User and Merchant Growth - Since its launch in September 2025, Gaode's Street Ranking has seen rapid growth, with user numbers exceeding 660 million and attracting 860,000 new merchants, leading to a 330% increase in order volume and a 270% increase in revenue for participating merchants [3] Technological Innovation - The "Flying Street View" feature allows users to explore detailed aspects of merchants' environments before visiting, enhancing user trust and experience [3][4] - Gaode has invested billions in computational resources to support 1 million small and medium-sized merchants with free access to the Flying Street View service [4] Dynamic Ranking System - The new dynamic ranking system generates seasonal and location-specific content, resulting in 6,553 seasonal rankings and 1,550 category rankings, catering to diverse consumer needs [6] - This system aims to provide fair traffic to merchants without requiring them to invest in content marketing, allowing them to focus on product quality and service [6] User-Generated Content - The platform has introduced a feature for KOLs and individuals to create their own rankings, enhancing engagement and diversity, although there are concerns from merchants about the influence of KOLs on visibility [7] - Personal rankings will only appear in the "Street Square" and will not be included in official rankings, ensuring that the integrity of the main ranking system is maintained [7]