小米SU7迎来首次改款，4月正式上市

Core Viewpoint - Xiaomi Auto officially announced the first facelift of its mass-produced model SU7, with pre-orders starting immediately and an expected launch in April 2024 [1][6]. Group 1: Product Upgrades - The facelift of the SU7 focuses on four main areas: safety features, chassis technology, range capability, and design enhancements [6]. - Safety upgrades include an optimized battery thermal runaway prevention system and improved vehicle body strength, with all models now equipped with lidar [6]. - The new intelligent chassis system aims to enhance driving quality and stability through software and hardware collaboration [6]. - The maximum range of the vehicle has been significantly improved, exceeding 900 kilometers, addressing user concerns about range anxiety [6]. - New design elements include a "Capri Blue" paint option, new wheel styles, and refreshed interior design [6]. Group 2: Pricing and Market Position - The new SU7 will be available in three configurations: Standard, Pro, and Max, with pre-sale prices set at 229,900, 259,900, and 309,900 yuan, respectively, reflecting an increase of 10,000 to 14,000 yuan compared to the previous model [6]. - The emphasis on safety in this upgrade is likely a response to the increasing safety concerns in the electric vehicle industry, particularly in light of recent safety incidents [7]. Group 3: Sales Performance and Future Goals - In 2023, Xiaomi Auto's overall sales exceeded 410,000 units, surpassing the initial target of 300,000 and the revised target of 350,000 [7]. - The SU7 model contributed significantly to sales, with 230,000 units sold in the first eleven months of 2023, while the YU7 model sold 130,000 units during the same period [8]. - For 2026, the company has set an ambitious delivery target of 550,000 units, with hopes of exceeding this goal [9].