Core Viewpoint - Shanghai Pudong Development Bank (SPDB) Shanghai Branch actively responds to the initiative for upgrading elderly-friendly services, successfully having four branches recognized in the first "Elderly-Friendly Bank Branches" evaluation [1] Group 1: Elderly-Friendly Service Initiatives - SPDB Shanghai Branch has been pioneering elderly service branch construction since 2014, focusing on enhancing elderly financial service levels through the "Puyijinsheng" pension financial service brand [1] - The bank systematically promotes five major actions: optimizing exclusive services for the elderly, comprehensive pension planning, upgrading pension custody, expanding comprehensive services in the pension industry, and cultivating a collaborative pension ecosystem [1] Group 2: Specific Branch Initiatives - Chongming Branch has upgraded hardware according to elderly-friendly construction standards, adding health care elements and establishing a standardized service management mechanism [2] - Yangpu Branch, as SPDB's first flagship pension financial studio, has fully upgraded its elderly-friendly service system, providing green channels and home services for elderly clients [2] - Minhang Branch has created the "Xia Guang Hui" special elderly service brand, establishing a collaborative security system with public security and medical units to provide multi-dimensional protection for elderly clients [2] Group 3: Service Environment and Experience - Changli Branch has developed the "Yilefang" elderly service brand, transforming its space to create a warm atmosphere with dedicated areas for emotional exchange and cultural activities for the elderly [3] - SPDB Shanghai Branch emphasizes a customer-centric service philosophy, using the evaluation of elderly-friendly branches as an opportunity to enhance elderly service quality across the bank [3]
浦发银行上海分行四家网点获评首批“上海银行业老年友好网点”