霸王茶姬“手打奶茶”固废预警，新茶饮遇ESG挑战

Core Viewpoint - The new tea beverage industry is facing significant challenges regarding waste management and ESG (Environmental, Social, and Governance) compliance, highlighted by a recent incident involving improper handling of waste materials at a store, which raises food safety concerns [2][8]. Group 1: ESG Reporting and Waste Management - The incident at Bawang Tea Ji occurred shortly after the company released its first ESG report, which promised compliance in waste disposal but lacked specific data [2]. - Waste management is a critical topic in ESG disclosures, with the Chinese government emphasizing solid waste management in its recent action plans [2][6]. - Despite over 3,000 new tea brands in China, only a few leading companies have published ESG reports, indicating a lack of transparency in the industry [2][6]. Group 2: Disclosure Standards and Challenges - There is a lack of unified standards for waste and packaging material disclosures among new tea beverage companies, leading to inconsistencies in data reporting [3][6]. - Among six major new tea brands, only two (Hushang Ayi and Bawang Tea Ji) did not disclose quantitative data on waste and packaging materials, while others like Nayuki Tea and Mixue Ice City provided detailed disclosures [3][4]. - The reporting practices often lack specific tracking data and quantifiable results, making it difficult to assess the effectiveness of environmental initiatives [6]. Group 3: Waste Types and Management Issues - The solid waste generated by new tea beverage companies primarily includes food and beverage material residues and packaging materials, which pose food safety risks if not handled properly [10][11]. - The unique characteristics of waste from the tea beverage industry complicate recycling efforts, as the materials used are often low-value and less appealing for recyclers [7][11]. - The franchise model of many new tea brands complicates waste management, as effective oversight and compliance at individual franchise locations are challenging [8][9]. Group 4: Recommendations for Improvement - Experts suggest that new tea companies should focus on reducing waste at the source, encouraging customers to use reusable cups, and improving waste sorting practices at stores [7][10]. - There is a need for better classification and management of waste materials, particularly in regions with strict regulations [11]. - Companies should establish clear guidelines for waste disposal and recycling to enhance compliance with environmental regulations and improve overall sustainability [10][11].