美团2025秒提报告：省时16.6亿分钟 广深两城上榜前三

Core Insights - The report highlights the growing trend of "pre-order online and pick up" services in the food and beverage industry, particularly among young consumers who value time-saving solutions [1][2] Group 1: Service Adoption and User Behavior - In 2025, the "秒提" service connected 250,000 restaurants, optimizing the consumer process by allowing users to order online and pick up without waiting in line, significantly enhancing store efficiency [1] - Users saved approximately 1.66 billion minutes collectively in 2025, equivalent to over 160,000 golden weeks, showcasing the time efficiency of the service [1] - The service has expanded from office areas to community business districts, train stations, and tourist attractions, becoming a necessity for young consumers [1][10] Group 2: Regional Preferences and Trends - Major cities like Shanghai, Guangzhou, Shenzhen, and Beijing are leading in "秒提" service adoption, with a notable increase in consumer willingness across the country [5] - Northern regions prefer quick-filling options like milk tea and burgers, while southern areas lean towards coffee and snacks, indicating distinct regional consumption characteristics [6] Group 3: Demographics and Consumption Patterns - Young consumers aged 20-34 are the primary users of the "秒提" service, with significant order volumes during afternoon tea times, indicating a shift in consumption habits [7] - Tea drinks are the most popular items ordered through the service, with approximately 1 billion cups ordered in 2025, reflecting the rise of new-style tea brands [9] Group 4: Integration with Lifestyle - The "边逛边秒提" model has gained traction, with over 6.55 million people using the service while visiting scenic spots, demonstrating a seamless integration of dining and leisure activities [10] - The service has expanded to thousands of community business districts and train stations, enhancing consumer convenience and contributing to commercial efficiency [10][11]