Creative Realities(US:CREX) Globenewswire·2026-01-07 12:30Core Insights - Creative Realities, Inc. has launched Digital Drive-Thru 2.0, a modular digital menu board system aimed at simplifying installation and maintenance for drive-thru environments [1][4] - The new system allows for scalability from single-screen to multi-screen configurations without the need for complete structural replacement, addressing the evolving needs of operators [1][3] Product Features - Digital Drive-Thru 2.0 features a lightweight design that can be installed manually, reducing downtime and installation barriers [3][6] - The system includes adaptive canopy lighting that complies with municipal regulations regarding exterior illumination [6] - It offers customizable components such as microphone and speaker placement, adjustable clearance bars, and POS integration for enhanced order accuracy [6] Market Positioning - The product is designed for various sectors, including quick-service restaurants (QSR) and convenience stores, allowing operators to modernize their drive-thru experience while meeting customer expectations and regulatory requirements [4][6] - Creative Realities has completed two pilot deployments and anticipates broader rollout momentum throughout 2026 [4] Upcoming Showcase - The company will present Digital Drive-Thru 2.0 at NRF 2026, featuring a full canopy installation and a three-screen configuration for media and attendees to explore [5]