4个方面看绿色优质农产品消费积极进展，下一步动作→

Core Viewpoint - The Chinese government is promoting green consumption, particularly in the agricultural sector, to enhance the supply of green and high-quality agricultural products, which has become a significant driver for upgrading the agricultural supply system [2][4]. Group 1: Policy Implementation - The Ministry of Agriculture and Rural Affairs, along with nine other departments, has issued a notice to implement actions for promoting green consumption, focusing on increasing the supply of green agricultural products [2]. - A collaborative approach has been adopted, with the issuance of the "Implementation Plan for Promoting Agricultural Product Consumption," which includes 23 specific measures across nine areas, supported by 36 accompanying policies and special funds to stimulate green agricultural product consumption [2][3]. Group 2: Market Engagement - Efforts are being made to ensure precise matching between production and sales, with initiatives like the China International Agricultural Products Trade Fair and various promotional activities in major urban areas to enhance the sales of local agricultural products [3]. - The "Internet+" initiative is being leveraged to facilitate direct sales of green agricultural products from production areas to urban markets, enhancing market access for these products [3]. Group 3: Brand Development - The focus is on strengthening brand influence in consumption by promoting green production and environmental protection, with an aim to increase the supply of green and high-quality agricultural products [3]. - By the end of 2025, the total number of certifications for agricultural products under the "three products and one standard" category is expected to exceed 88,000, with standardized production areas for green food reaching 20.5 million acres [3]. Group 4: Integration of Agriculture and Tourism - The government is promoting the integration of agricultural, cultural, and tourism consumption, with events like the China Farmers' Harvest Festival driving sales of green agricultural products, which have exceeded 160 billion yuan [4]. - There is a push for rural tourism and shopping to be deeply integrated, with support for local cultural and sports activities to enhance consumer engagement [4].