“胖东来模式”延安再结硕果，永辉吾悦广场店1月10日焕新开业

Core Insights - The reopening of Yonghui Supermarket in Yan'an marks the implementation of the "Learning from Pang Donglai" model, indicating a significant step in enhancing quality retail in the Shaanxi region [1][3] Group 1: Sales Performance - The first "Pang Reform Store" in Yan'an achieved impressive results, with a nearly 220% year-on-year increase in sales and over 170% growth in customer traffic in its first month [3] - Key products such as cherries, strawberries, South American shrimp, fresh pork, and Yonghui's private label items performed exceptionally well, demonstrating the strong market appeal of the "quality and affordable" concept [3] Group 2: Product and Structural Optimization - The store underwent a significant product restructuring, removing 4,299 items from the original 9,596 and introducing 4,416 new products, resulting in a 45.5% increase in new items [4] - The overall product structure now aligns with 80% of Pang Donglai's offerings, with imported goods making up 10% of the inventory, enhancing quality and customer experience [4] Group 3: Fresh Food and Dining Experience - The store introduced a diverse range of "table goods" with a professional chef team, including various seafood and local delicacies, enhancing the dining experience [6] - Local specialties and benchmark products were prominently displayed, including well-known local brands and Yonghui's private label offerings, showcasing the company's supply chain capabilities [6] Group 4: Seasonal Promotions and Customer Experience - The store is well-prepared for the Lunar New Year with a variety of festive products, including premium fruits and meats, aimed at meeting customer needs for family gatherings [8][10] - Enhanced customer service features include a rest area with amenities and free processing services for meat and seafood, emphasizing a focus on customer convenience and safety [11] Group 5: Strategic Goals and Community Engagement - The reopening of the store is part of Yonghui's strategy to deepen its presence in Yan'an, aiming to provide quality products and a comfortable shopping environment to earn consumer trust [13] - The company aims to become the preferred choice for local families during the festive season, enhancing the overall shopping experience for the community [13]