2026年第一波消费潮：“爱你老己”引爆悦己消费

Group 1 - The core concept of the article is the rapid growth of China's emotional consumption market, which is shifting consumer focus from basic needs to high-quality, emotionally fulfilling purchases, termed "self-love consumption" [2][4] - The emotional consumption market in China is projected to grow from 16.3 trillion yuan in 2022 to 23.1 trillion yuan in 2024, reaching 27.2 trillion yuan by 2025, and is expected to exceed 45 trillion yuan by 2029 [2] - The pet economy is highlighted as a significant segment of the emotional consumption market, with a projected market size of 300 billion yuan in 2024, expected to surpass 811.4 billion yuan by 2025, where pet food accounts for 52.8% and pet medical services for 28% [5][6] Group 2 - The rise of emotional consumption is evident in various sectors, including fitness and travel, where consumers are increasingly seeking experiences that provide emotional satisfaction rather than just material goods [4][6] - Traditional consumer goods, such as liquor, are undergoing transformation to align with the "self-love economy," focusing on personal taste and emotional value rather than just price and brand [7][8] - The market is shifting from mass consumption to fragmented and diversified demands, necessitating brands to cater to specific niche markets rather than a one-size-fits-all approach [8][9]