Freshworks Appoints Kady Srinivasan as Chief Marketing Officer

Core Insights - Freshworks has appointed Kady Srinivasan as Chief Marketing Officer, who has over 15 years of experience in driving marketing transformations in high-growth SaaS companies [1][2] - Srinivasan will lead the global marketing strategy to enhance customer and employee experiences through uncomplicated service software [1][8] - Her previous roles include CMO at You.com and Lightspeed Commerce, where she achieved significant growth metrics, including doubling market share and driving 25% year-over-year growth [2] Company Overview - Freshworks Inc. specializes in building uncomplicated service software aimed at delivering exceptional customer and employee experiences [4] - The company serves nearly 75,000 clients, including notable names like Bridgestone, New Balance, and Sony Music, focusing on customer loyalty and service efficiency [4]