3 6 Ke·2026-01-07 13:07Core Insights - The new energy vehicle (NEV) industry in 2025 has seen a clear division between leading brands and those lagging behind, with companies like Leap Motor, Hongmeng Zhixing, and Xiaopeng firmly establishing themselves in the top tier, while traditional automaker-backed brands struggle to gain traction [1][6][11] Group 1: Market Performance - In 2025, the top three new car brands were Leap Motor (596,555 units, +103%), Hongmeng Zhixing (589,107 units, +32%), and Xiaopeng (429,445 units, +126%) [6][7] - The second tier includes Xiaomi Auto (over 411,625 units), Li Auto (406,343 units), and Deep Blue (333,117 units), while brands like Lantu, Avita, and Zhiji lagged with sales of 150,169, 128,772, and 81,017 units respectively [6][7][8] - The overall NEV market is expected to enter a phase of slower growth and intensified competition in 2026, with significant price cuts from major players like BMW and Tesla reigniting a price war [2][5] Group 2: Brand Dynamics - The "second-generation" brands, despite their backing from established automakers, have not been able to match the performance of pure new car brands, with significant sales gaps [6][11] - However, brands like Deep Blue and Lantu have shown impressive growth rates, with Lantu achieving a 87% increase in sales [8][21] - Traditional automakers are heavily investing in these "second-generation" brands, providing them with essential resources and support to compete in the high-end NEV market [11][13][15] Group 3: Future Outlook - Predictions for 2026 indicate a potential market growth of only about 2%, significantly lower than the previous year's growth [16] - Lantu is expected to expand its product lineup significantly and is on track for an IPO, which could enhance its market position [21][23] - Deep Blue is also positioned for growth, having achieved a high completion rate of its annual sales target [21][23] - Brands like Avita and Zeekr may stabilize but face challenges in maintaining competitive pricing and market share [26][29]