雷军：新一代SU7做不到“加量不加价”

Core Viewpoint - The new generation SU7 from the company has a price increase of 14,000 yuan compared to the previous generation, with the Max version increasing by 10,000 yuan, attributed to significant upgrades in configuration, rising memory costs, and increases in raw material prices [1] Group 1: Price Increase Reasons - The new generation SU7 features extensive upgrades, including an 800V silicon carbide high-voltage platform and standard laser radar across all models, which adds significant value to the vehicle [1] - Memory prices are rising quarterly, with current trends indicating potential increases of several thousand yuan [1] - There has been a notable increase in the prices of bulk materials, contributing to the overall cost increase [1] Group 2: Market Implications - The company indicates that the new generation SU7 is unlikely to be priced lower than the pre-sale price, emphasizing that in the automotive industry, it is not feasible to increase features without raising prices [1]