WONLY(SH:605268) Xin Lang Cai Jing·2026-01-07 13:34Core Viewpoint - In 2025, despite a deep adjustment in the real estate market and a challenging environment for the home building materials industry, the company Wangli has achieved significant growth, with a net profit increase of 98.07% year-on-year in the third quarter, far exceeding the industry average. This success is attributed to its commitment to smart manufacturing, comprehensive marketing, and dedicated market engagement [1][7]. Group 1: User-Centric Innovation - Wangli focuses on user needs and competitive technology, driving product innovation through research and development, enhancing market competitiveness by providing safer, more convenient, and intelligent home entry experiences [1][8]. - The company has developed unique products such as the ultra-C-level lock core, a dual power supply system for smart locks, and privacy monitoring technology, redefining safety standards and addressing user concerns [2][8]. Group 2: Marketing Strategy - Wangli has implemented a systematic smart marketing strategy, moving away from traditional fragmented approaches to create a comprehensive marketing ecosystem. This includes integrating online platforms like WeChat, Douyin, and Xiaohongshu for targeted outreach and offline advertising in high-frequency locations [3][9]. - The company has organized eight major promotional events throughout the year, successfully linking over 4,500 stores nationwide, achieving a full conversion from online exposure to offline experience [3][9]. Group 3: Sales Empowerment - Wangli's executives actively engage in the market, providing on-site guidance and support to distributors, fostering deep collaboration and mutual growth. The chairman has personally traveled thousands of kilometers to assist in resolving operational challenges for distributors [4][10]. - The company has developed a standardized, replicable marketing model based on successful distributor experiences, and has conducted 71 live training sessions for over 26,000 distributors and sales staff, ensuring alignment with market changes [6][11].