格力公开指责创维抄袭！

Core Viewpoint - Gree Electric Appliances accuses Skyworth Group of plagiarizing its air conditioning promotional materials, highlighting similarities in design and messaging [1][2]. Group 1: Accusations and Responses - Gree's marketing director publicly criticized Skyworth for its air conditioning advertisement, stating it closely resembles Gree's own promotional materials [1][2]. - The comparison shows that both advertisements emphasize "genuine copper materials," with Gree detailing four core components made of pure copper, while Skyworth mentions similar components without specific details [4]. Group 2: Industry Context and Material Debate - The air conditioning industry is currently experiencing a debate over the use of aluminum versus copper materials, with 19 companies, including Midea and Xiaomi, advocating for aluminum due to rising copper prices [4]. - Gree has stated that copper constitutes about 20% of air conditioning costs and has no plans to switch to aluminum, citing performance and reliability concerns [4][5]. Group 3: Company Performance and Market Position - Gree reported a revenue of 137.65 billion yuan for the first three quarters of 2025, a 6.6% year-on-year decline, with its air conditioning business underperforming compared to industry averages [5]. - In contrast, Skyworth's air conditioning segment saw a 34.1% year-on-year revenue increase in the first half of 2025, reaching 3.936 billion yuan, although it still lags behind Gree in overall market share [6].