Hisense V.T.(SH:600060) Zheng Quan Ri Bao Wang·2026-01-07 13:47Core Viewpoint - Hisense showcased its cutting-edge RGB-Mini LED technology and various World Cup-themed products at the 2026 International Consumer Electronics Show (CES), emphasizing its role as an official sponsor of the World Cup and enhancing brand visibility globally [1][4][5]. Group 1: Product Innovations - Hisense launched the new RGB-Mini LED TV UX, which replicates the details of the soccer field and jerseys with stunning picture quality, attracting significant attention [4]. - The World Cup-themed products include a refrigerator with an AI culinary assistant that intelligently recognizes ingredients and optimizes storage, and an air conditioner that adjusts airflow based on human movement for a comfortable viewing experience [4]. Group 2: Sponsorship and Brand Development - Hisense has a long-standing relationship with the World Cup, having been the first Chinese consumer electronics brand to sponsor the event in 2018, which has significantly boosted its global brand recognition [5]. - The partnership with FIFA is based on shared values and aims to expand collaboration in technology innovation and market development, with the upcoming 2026 World Cup expected to accelerate the adoption of RGB-Mini LED technology [5].