Super League Acquires Let's Bounce, Inc. to Accelerate Full Funnel Marketing within Gaming and UGC Channels

Core Insights - Super League has acquired Let's Bounce, Inc., enhancing its capabilities in marketing technology for gaming and user-generated content (UGC) environments, which is expected to positively impact profitability and shareholder value [1][2][3] Company Overview - Super League is a leader in playable media, focusing on engaging gaming audiences through playable ads and gamified content [1][12] - Bounce, founded in 2023, specializes in scalable and measurable brand engagement within gaming and UGC environments [3][14] Market Trends - Gaming and UGC content are highly popular among Gen Z and Gen Alpha, with 94% and 96% of these demographics playing video games, respectively [2] - Marketers are increasingly seeking reliable attribution models to justify shifts in spending from traditional digital advertising to gaming platforms [2] Strategic Integration - The integration of Bounce into Super League's offerings is aimed at delivering scalable, full-funnel campaigns that meet the performance expectations of marketers [3][4] - Bounce's platform is designed to enhance campaign measurement and efficiency, addressing the need for clarity and repeatability in marketing efforts [5] Performance Metrics - Campaigns that incorporate loyalty mechanics have shown to increase product sales by 20% and reduce cost per acquisition (CPA) by 30% [4] - Loyalty participants tend to spend 12-18% more annually compared to non-members, highlighting the effectiveness of loyalty programs in driving engagement [4] Leadership and Expertise - Barak Chamo and Jasper Degens, co-founders of Bounce, will join Super League as Directors of Product and Engineering, bringing extensive experience in interactive technology and consumer engagement [5][6][7]