XIAOMI(HK:01810) Xin Lang Cai Jing·2026-01-07 14:08Core Viewpoint - The founder and CEO of Xiaomi, Lei Jun, discussed the label of "marketing master" during a live broadcast, explaining its origins and implications for the company [1]. Group 1: Marketing Perception - Lei Jun recounted that the "marketing master" label was attributed to him during a competitive entertainment program about 13 or 14 years ago, where his ability to sell hundreds of thousands of phones was highlighted [1]. - He expressed discomfort with the term "marketing," suggesting that it has been misused by competitors to undermine Xiaomi's reputation, indicating that praise for Xiaomi's marketing is often insincere or malicious [1]. - Lei Jun emphasized that while marketing can be a neutral term and a compliment when done well, it is misleading to suggest that a technology company like Xiaomi relies solely on marketing [1].