【西街观察】人民币图样不容“蹭流量”

Core Viewpoint - The recent controversy surrounding a bottled water brand using a label resembling the 20 RMB note highlights the misuse of RMB imagery in marketing, emphasizing the legal boundaries that protect the integrity of the currency [1][2]. Group 1: Legal and Regulatory Aspects - The use of RMB imagery in marketing is illegal and undermines the authority and seriousness of the currency, which is a symbol of national economic sovereignty [2]. - The 2019 "Regulations on the Use of RMB Images" explicitly prohibits the use of RMB imagery on various products, requiring businesses to apply for legal usage [2]. - There have been numerous penalties issued since 2025 for violations of these regulations, indicating that legal compliance is paramount in marketing strategies [2]. Group 2: Industry and Business Conduct - Businesses should avoid risky marketing tactics that exploit legal gray areas and adhere to ethical standards within a compliance framework [4]. - Companies are encouraged to engage in lawful marketing practices that respect the authority of the RMB, rather than seeking attention through controversial means [4]. Group 3: Public Awareness and Responsibility - The public is urged to remain vigilant against illegal products and report violations, playing a crucial role in safeguarding the authority of the RMB [5]. - Protecting the integrity of RMB imagery is essential for maintaining national financial security, and public participation is vital in this effort [5].