为打造本地生活超级入口 高德再推新招提升平台活跃度

Core Insights - Gaode Map has launched three major upgrades to its "Street Ranking" feature, enhancing user engagement and aiming to become a "super entrance" for local life services [2][5][12] Group 1: Upgrades and Features - The "Street Ranking" now includes "Flying Street View," allowing users to experience real-world environments from street views to interior scenes [1][12] - Seasonal and location-based dynamic service rankings have been introduced, along with new features for friend connections and personal ranking lists [1][10] - The platform has expanded from a food ranking to encompass a full range of leisure activities, increasing overall platform activity [2] Group 2: User Engagement and Growth - The launch of the "Street Ranking" has led to a significant increase in user engagement, with 46 million new monthly active users, bringing the total to 996 million [5] - Over 860,000 new businesses have joined the platform, with merchant order volume increasing by over 330% and revenue rising by over 270% [6] - A specific case study showed a 12.8% increase in store traffic and a 15% increase in revenue for a participating business after the ranking's introduction [7] Group 3: Global Reach and Data Integrity - The "Street Ranking" has achieved a global upgrade, now covering nearly 1,700 cities across over 220 countries and regions [8] - Measures to prevent cheating in rankings include real-time data tracking through navigation and user behavior analysis [9] - The system aims to synchronize updates between the digital and physical worlds, ensuring timely and accurate representation of changes in the environment [11]