「港股IPO观察」IP授权依赖症下的资本游戏，Suplay抢跑IPO，卡牌“第一股”谁先撞线

Core Viewpoint - The card game industry is witnessing a competitive landscape with Suplay making a push for an IPO in Hong Kong, while another company, Kayo, faces setbacks with its own IPO, raising questions about who will emerge as the "first card stock" [1][8]. Group 1: Suplay's Business Model and Growth - Suplay, established in late 2019, has rapidly evolved from an online mini-program to a comprehensive trend IP consumer goods company, focusing on high-margin card products [2]. - The revenue from Suplay's collectibles (mainly trading cards) is projected to grow from 47.946 million yuan in 2023 to 117 million yuan in 2024, and further to 198 million yuan in the first three quarters of 2025, with gross margins increasing from 57.9% to 69.5% during the same period [2][9]. - Suplay's self-owned IP products contributed approximately 40.6%, 14.4%, and 4.1% to total revenue in 2023, 2024, and the first nine months of 2025, respectively, while revenue from licensed IP has surged to 95% in the same period [6]. Group 2: Market Position and Competitive Landscape - Suplay is positioned as a leader in the non-combat collectible card segment in China, according to data from Frost & Sullivan, despite its smaller scale compared to Kayo [2]. - Kayo, established in 2011, primarily focuses on trading card games (TCG) but faces challenges in a market that is still maturing, while Suplay targets the high-end collectible card market [8]. - The competition between Suplay and Kayo for the title of "first card stock" is intensified by Kayo's recent IPO setbacks, highlighting the uncertainty in the market [8]. Group 3: Financial Backing and Investor Relations - Suplay has received significant investment, including an $8 million injection from miHoYo, which also holds an 11.86% stake as the largest external shareholder [5]. - The company has a strong consumer loyalty, with a repurchase rate exceeding 75% for collectibles through its WeChat mini-program channels [10]. - Despite its growth, Suplay's reliance on licensed IP poses risks, as the expiration of key licensing agreements could impact revenue stability [6][11].