传统药材变身时尚饮品京山首批瓜蒌饮料登陆消费市场

Core Insights - The article highlights the production and market entry of a new beverage made from the loofah fruit extract by Jing Shan Green Health Food Co., Ltd, showcasing innovation in health-oriented products [2][3][5]. Group 1: Product Development - The new loofah beverage, branded as "Yuzu Loofah," utilizes low-temperature extraction technology to retain flavonoids and amino acids, enhancing its nutritional value [3]. - The initial batch of 100,000 bottles has been distributed to major markets including Shanghai, Guangzhou, Zhejiang, Anhui, and Wuhan [3]. Group 2: Market Trends - The beverage reflects a shift in consumer preferences towards healthier options, moving from simply "tasting good" to "drinking well," indicating an evolution in health consumption concepts [7]. - The product's development aligns with the growing demand for health drinks, emphasizing the importance of adapting recipes and improving processing techniques to meet market needs [5]. Group 3: Supply Chain and Production - Local loofah cultivation provides fresh raw materials for the beverage, with plans to expand the planting area to over 5,600 acres by the end of 2025 [5]. - Several large-scale loofah growers and family farms have signed sales contracts with Jing Shan Green Health Food Co., ensuring a stable supply chain [5].