抖音第二总部落子南山，深圳市2026首批重点项目开工启幕

Group 1 - The Shenzhen Municipal Government held a project construction promotion meeting on January 5, 2026, launching 222 key projects with a total investment of 157.34 billion yuan, laying a solid foundation for the city's 14th Five-Year Plan [1] - Nanshan District leads with 30 projects and a total investment of 30.99 billion yuan, including the notable "Pan-video Technology R&D Headquarters" project, which is positioned as Douyin's second headquarters, indicating Douyin Group's increased commitment to Shenzhen [1][3] - The new Douyin headquarters will focus on supporting the R&D of core products like Douyin and Toutiao, as well as expanding new business areas such as payment services, while also establishing an AI lab and SaaS platform service center [3] Group 2 - Douyin's ongoing expansion reflects the vibrant "headquarters economy" in Shenzhen, with other major companies like Xiaomi, Walmart China, and Yum China also increasing their investments in the city [5] - Shenzhen has nearly 400 recognized municipal headquarters enterprises, with the Houhai Central District gathering many key companies, forming a distinctive "Shenzhen Headquarters Economy Corridor" [5] - The headquarters economy is a core competitive arena for cities, and Shenzhen aims to cultivate this sector as part of its 14th Five-Year Plan, leveraging its geographical advantages and strong economic foundation to attract global and industry-leading companies [7]