雷军回应“营销大师”标签

Group 1 - The core message emphasizes that while marketing is important, the foundation lies in product development, as stated by the founder and CEO of Xiaomi, Lei Jun [2] - Lei Jun recalls the origin of the "marketing master" label, which emerged from a competitive entertainment show in 2013 or 2014, where his marketing capabilities were highlighted [4] - Lei Jun expresses discomfort with the term "marketing," suggesting that it is often misused by competitors to undermine Xiaomi's reputation, and he insists that good marketing should be viewed positively [5] Group 2 - Xiaomi faced controversy regarding its engagement with a KOL, leading to an internal investigation and subsequent termination of the collaboration, as the KOL's actions were deemed harmful to Xiaomi's user community [7][8] - The company announced disciplinary actions against involved personnel, including the dismissal of responsible staff and penalties for senior management, highlighting the seriousness of the violation [8] - Lei Jun reaffirmed the company's commitment to protecting its users and maintaining a positive public image, urging fans to remain rational and supportive [8] Group 3 - During a live broadcast, Lei Jun announced the upcoming launch of the new SU7 luxury electric sedan, with a starting price of 229,900 yuan, and acknowledged the challenges of maintaining pricing amid rising costs [10] - He clarified that vehicles used for testing after disassembly would not be resold, ensuring transparency about the product lifecycle [11]