“国际IP+本土文化”运营，助力北京环球度假区以文化共鸣提升用户黏性与消费频次|一克商评

Group 1 - Beijing Universal Resort is launching the "Universal China Year" event from January 23 to March 3, featuring a blend of traditional Chinese New Year elements with international theme park experiences [2] - The event aims to stimulate seasonal consumer demand and enhance brand emotional connection by integrating local cultural elements with proprietary intellectual properties [2] - This strategy effectively activates off-peak visitor traffic and encourages secondary consumption and surrounding sales, highlighting the importance of cultural resonance in increasing user engagement and purchase frequency [2] Group 2 - ZhiMi Technology showcased its "whole-home smart ecosystem" at CES 2026, featuring a range of smart products including appliances, cleaning devices, and personal care items [3] - The company introduced groundbreaking innovations such as embodied smart vacuum cleaners and lawn mowers, emphasizing the role of embodied intelligence technology in transforming interactions between smart devices and the real world [4] Group 3 - Gaode's "Street Ranking" feature has attracted 860,000 new merchants within 100 days of its launch, with merchant order volume increasing by over 330% and revenue by over 270% [5] - The user base for Gaode's Street Ranking has surpassed 660 million, contributing to a monthly increase of 46 million active users, bringing the total to 996 million [5] - The differentiated operation of the credit system in the Street Ranking is helping Gaode capture market share and redefine the local service entry logic [6]